Marketing & Medien

Betriebswirt/in (Hochschule) - Marketing

Data: Q2 2026

A Betriebswirt/in (Hochschule) - Marketing earns an average of 75.828 € gross per year in Germany. The salary range is 66.384 € (entry level) to 86.724 € (senior).

Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)

Betriebswirt/in (Hochschule) - Marketing Salary in Germany

Entry level

66.384 €

per year

Median

75.828 €

per year

Senior

86.724 €

per year

Monthly: 6.319 € median

Skills for Betriebswirt/in (Hochschule) - Marketing

Most in-demand skills based on current job postings

Hard Skills

Community ManagementContent-StrategieCopywriting und WerbetexterCustomer ExperienceInfluencer Marketing

Tools

Social-Media-RedaktionSocial MediaAudience Analytics (GA4/Chartbeat)Newsletter-ManagementGoogle Analytics 4 (GA4)

Soft Skills

Kommunikation

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Top skills from current job ads

Live

Aggregated from real job postings across Germany — refreshed regularly.

Top skills (hard + tool)

Englisch ·8Robotik ·2Automatisierung ·2Datenschutzschulung ·2Events & Messen ·2Netzwerkmanagement ·2Hochschulstudium ·2Moderation ·2Prozessoptimierung ·2Publikationen ·2

Soft skills

KommunikationSelbstständigkeitTeamfähigkeitOrganisationstalentKreativitätBürgernäheEmpathieReisebereitschaftVerhandlungsgeschickResilienz

Source: myjobhub Knowledge Graph · 9,000+ active skills · 16,000+ analyzed postings

Career Paths from Betriebswirt/in (Hochschule) - Marketing

Most promising career transitions based on skill overlap

Social Media Manager

Marketing, Medien & Kreativ

leicht

CRM Manager

Marketing, Medien & Kreativ

leicht

Customer Success Manager

Sales & Customer

schwer

schwer

Online Marketing Manager

Marketing, Medien & Kreativ

schwer

What's next?

Explore Betriebswirt/in (Hochschule) - Marketing with our tools: market data, career paths, or skill match.

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