Market Pulse · Market Report
What skills does the market require for Online Marketing Manager?
This analysis shows which skills are most frequently required in current job postings for Online Marketing Manager — evaluated from 11 postings (nationwide), source: Federal Employment Agency.
11
Postings evaluated · nationwide
5
Skills identified
72,7%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Kampagnenmanagement 72,7%
2
SEO 72,7%
3
Tracking 45,5%
4
SEA / Google Ads 45,5%
5
CMS 27,3%
Technical core Tools / Software
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
5.378 € / month
Q25 4.010 €
Q75 7.214 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Online Marketing Manager.
Kampagnenmanagement 72,7% in demand
Frequently required, rarely evidenced in CVs.
SEO 72,7% in demand
Frequently required, rarely evidenced in CVs.
Tracking 45,5% in demand
Frequently required, rarely evidenced in CVs.
SEA / Google Ads 45,5% in demand
Frequently required, rarely evidenced in CVs.
CMS 27,3% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
Check CV for free